Using your blogs to build an email list is very powerful strategy. But are you using your blog to it's full potential?
Most people just add their opt-in form at the top of their blog's sidebar and never pay attention to it again - sure it will catch the odd new subscriber but...
Why are blogs so effective?
Because it's easy to get ranked in the search engines and because you can get a ton of targeted traffic from all the new web 2.0 sites. But...
What happens when they get to your blog?
They start reading your post. If you are lucky they will like it and read more than one and maybe click one of you links.
But while that is going on they have long since scrolled past that first opt-in form and chances are they will never see it again.
Wouldn't in be far more effective if your opt-in form would follow them. Float down the page with them and be ready to grab the new subscriber at the instant they decide that they like your writing?
Of course it would and that's why the Floating Action Button was created.
Check out the site, watch the video and see all the cool things this brand new technology can do for your blog.
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