I want to share with you some simple tips and techniques that will help you to use the Internet to your advantage.
In this post, I am going to go over some of the reasons why using the Internet to promote products and services online is a smart idea.
There is little doubt that the Internet has brought an insurgency to the world in terms of doing business both locally and globally. Businesses that embrace everything that the internet has to offer can benefit in many ways. Now let’s go over a few:
Low overhead
Building and maintaining an online presence doesn’t require much start-up capital. It only requires a website or blog, some web hosting and a domain name. On the other hand, an offline business requires a huge investment just to get the doors open and then even more to keep them open.
It’s very possible to start an Internet business for under 50 dollars. Some services like plugins, blogging platforms and themes are usually available at no charge. It you’re on a really tight budget you can often find free web hosting or simply set up a Facebook page.
Environmentally friendly
One of the best ways for companies to reduce the rate of carbon footprint is through doing business on the Internet. This helps to reduce the number of staff and some of them can work from their homes. It also helps save on utilities like heating and water as well as the costs of transportation. When most transactions are done electronically and stored on servers it, helps save on paper therefore reducing wasted resources.
Open 24 Hours
Doing business on the Internet makes it possible for your products and services to be available 24 hours a day if you want them to. An eCommerce business can potentially generate income even while you asleep. This gives consumers the opportunity to review products and services whenever they feel like it.
For instance, you can set up shopping carts, sales pages, email funnels once, and they will work for you until you take them down. This way you are constantly generating traffic, getting leads and making sales on virtual autopilot.
Open communication
The Internet acts as a platform for interacting with consumers. Not only can they find you faster, they also have the ability to contact you through multiple platforms like your help-desk, Facebook, Twitter, email or any other system you want to put in place.
Having multiple forms of contact is a great way to strengthen customer relationships because it makes you look more trustworthy. It also help increase customer satisfaction and retention because you can process transactions faster.
Global business
Many individuals blame the internet for a decrease in personal interaction and in local community activities. However, from a business standpoint there has been a tremendous increase in terms of globalization.
Anyone connected to the internet has the ability to view products and services from any part of the world providing shoppers with the opportunity to buy your products that otherwise would have been unavailable to them.
So as you can see there are many benefits to using Internet marketing techniques to promote products and services online. In your next lesson, we will be diving into some of the different ways you can take advantage of everything the Internet has to offer for your business.
If you have questions or need assistance, please feel free to contact me. I will be happy to help!
