10 Ways To Improve Your SEO With Social Media

Do you know that your site’s SEO can vastly improve with the help of social media?

Yes, your various social media accounts can increase your SEO.

SEO or otherwise known as search engine optimization is a strategic method of tactics and techniques to obtain high traffic to the site simply by appearing on the first page of various search engine results.

Normally, a search will lead to many answers, and it’s every blog owner’s dream to be on top of the first page. This is because results on the first page are guaranteed clicks. A site or a URL’s ranking will be based on the amount of traffic it gets. The more clicks you get, the better your rankings are.

Social media is one way to syndicate the information about a particular article you’ve written for your website. As most people are active on the net and usually have different social media accounts, you can inform as many people as you want about updates on your site or business.

You would often see articles or article URLs being shared on Facebook, Twitter, LinkedIn and other social media sites.

Does this really affect your site on search engine results?

Here are 10 steps to improve your SEO through social media:

Your various social media accounts can serve as your PR platform for informing your friends, family and followers about updates on your websites. When properly done or once you have created a systematic process, there will be a harmonious relationship between your site and social media accounts. Once this has been synergized, this is one aspect of your business that you don’t have to worry about.

Promotions in social media give exposure to your business. The more visible you are on social media, the better the chances of other people visiting your website or including links to your site o their own blogs. This is possible especially when you have already built a comfortable relationship with people like you. Sharing information is pretty normal after all.

Talking about your website and sharing articles and links about your site guarantees an increase in your site’s traffic. This is because social media has an extensive reach and information can be repeatedly shared by people interested in what you have to offer.

For example, you posted on Facebook about the latest product you are selling to your site. This may or may not attract the attention of most of your social media contacts. Those who took the time to read your post will probably visit your site AND might share it on social media if they like it enough.

Aside from replying back and forth on the comment box of your articles, there is no other way you can interact with readers on your website.  This is where social media can help you. You can start interacting with your readers through your various social media accounts. Facebook for one allows you to have a private conversation with your friends and other contacts. This makes communicating with other people so much faster and more convenient.

Do you want to know what your customers really think about your business? You can just ask them! Use social media to gather feedback from your clients.

Unsure where your business is heading? Why don’t you ask your target audience where they want your business to go to? You can even use Twitter Polls to ask for your audience’s opinions.

Social media is a very influential factor in the success (or the lack of it) of a brand’s marketing efforts and advertising campaign. You may wonder why. This is because most businesses use social media to promote and whether you like it or not, people tend to gravitate towards products or services that have been received quite favorably by people on social media.

One good example for this is the website Go Fund Me, a crowdfunding website that allows you to ask people to help fund various causes like tragedies, accidents, and life changing illness. People can even donate anonymously any desired amount that they would want. As in the case of Chris Mintz, a UCC shooting survivor, a fundraising was done to help him out, and 24,077 people donated over $816,717 in just one month. Most of these donations came from complete strangers. Social media helped raise awareness regarding this fundraising campaign as it spread the news like wildfire.

People nowadays do not depend solely on search engines like Google, Yahoo and Bing to get the information they want. Some use their social media accounts to provide them with their needed information.

How will that affect your own SEO?

Supposing you own an online shop selling clothes. You post pictures on Instagram, Pinterest, and Facebook. A future customer uses these accounts to look for online shops and happen to stumble upon one of your posts. They will click on your post for more details. If you have included the URL of your website, chances, are they would visit it to check for more options.

Future customers would also like to know if your brand or company has a strong social media background. They would like to know how relevant your online presence is.

Unlike Google, which listed social media shares as just 1 of the 200 factors for search rankings, Bing, on the other hand, has been very vocal in saying that social signals factor greatly in their algorithm for search results.

This means that the more social media noise your website creates, the better your rankings on Bing.

Future customers would also like to know if your brand or company has a strong social media background. They would like to know how relevant your online presence is. If your business is quite active in social media, it gives the impression that you are on top of things and knew how to go with the flow. Most customers see a business’s social media accounts as a reflection of what the business is really all about.

Your content gets indexed based on several key considerations- relevance of your content to your target keyword and the number of social media shares it has. If your content gets shared time and again, your content gets noticed by these search engines and it gets indexed faster than those with weaker social media engagements.

Again, different search engines have different factors for consideration in their algorithms. So rankings on Bing, Yahoo and Google will differ.

Branding is the practice or the art of creating a definitive name or symbol for your business to differentiate you from other similar business. Social media allows you to promote your business in a distinct way.  When you have created effective branding for your business, specific keywords will be associated with your brand.  The more you use these keywords in association with your brand in social media, the more influential you have become in your chosen niche.

Just as the name implies, influencers are people or businesses whose voice are considered authority about certain subjects. Influencers are normally active on social media, and they enjoy many followers in their various social media accounts. Influencers can command people to follow your site.

Social media’s impact on SEO varies depending on which search engine you are using.  Google, the #1 search engine, changes their point of view regarding social media’s role in SEO from time to time. Not long ago, they swore that social signals have no relevance to their algorithms though just recently, they have included social media mentions as one of their factors in calculating search engine results

As mentioned above, Bing, on the other hand, considers social media as an important element in computing SEO rankings.

Whenever you produce content on your site, it is always your aim that aside from creating quality content full of relevant information, many people will be able to read it as well. Social media can help you promote your content. Through social media, you can share your content not only to those who follow your website but to your friends and followers as well in the fastest possible way. Once your content goes viral, it’s safe to assume that your traffic will skyrocket.

Social media is crucial for your business to stay relevant. Its impact on search engine results may not be as great as you would like it to be nevertheless it can cement your reputation as a recognized influencer for your chosen niche.  In retrospect, social media is just as important as SEO when it comes to your business.

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The Dream

So you dream of owning an SUV in five years and want to make sure you get it within your set time? Then you’ve come to the right place. This article will help you start realizing your personal goals and set them in an achievable and realistic way.

Frankly, there is no clear-cut method to effective personal goal setting. It is all up to you if you want to reach your goals badly enough to be consistent to your plan and to make little sacrifices.

To help you start, here are some tips for personal goal setting that works.

1. Know what you want

If you have identified what you want to achieve in the short or long term, it will be easier for you to plan your next moves and work out a strategy. For example, don’t just say “I want to learn to play a musical instrument”. If you’re more inclined to the piano, set your personal goal to “I want to learn to play the piano”. This way, you can map out which piano school you want to go to and under what budget.

2. Write your goals down

Personal goal setting is more effective if you have a constant and conspicuous reminder of your plans. Place your list where you pass by all the time. Stick it to your bathroom mirror so you’ll have a daily morning boost. With the hustle and bustle of everyday life, your personal goals might get thrown into oblivion if you just keep mental notes.

3. Your personal goals must be realistic.

Work within your means. There is nothing more dishearting than failing at a personal goal. Set goals you know you have the capacity to reach and don’t overwork yourself. If you’re currently earning $2000 a month, don’t aspire to own a five bedroom Manhattan flat in one year unless you intend to get yourself in the hospital for working and stressing yourself out too much to meet payments. In this instance, set your personal goal lower or allot a much longer time frame.

4. Learn to prioritize.

Personal goal setting that works involves identifying which are more important or urgent than others. Sit down and study which among the items on your list are needed in the short term, say one, three or five years, and which may be postponed for a longer period. Separate wants from needs. This will help you become too overwhelmed with plans and ideas. Keep sane and do things one at a time.

Setting personal goals is not really difficult once you have given yourself the time to think about what you want out of life. The guidelines above work best if you have enough drive to see your dreams through to the very end. Remember, personal goal setting is useless without the person — and that is you.

10 All-Too-Common Social Media Marketing Mistakes

You probably would not have noticed it but in your quest to drive traffic to your site, you would seemingly have committed several social media marketing mistakes that you must do everything in your power not to repeat. Creating too many mistakes in promoting your content would only lead to disaster, and this is something you cannot afford.

Social media sites are every content creator’s best friend when it comes to promoting your content free of charge. When you do not commit these common social media marketing mistakes, you are guaranteed an increase in traffic plus higher conversion of sales.

Many people are still under the mistaken assumption that it’s quantity that drives the numbers and not quality. This has been proven again and again that quantity doesn’t work in most cases. Your focus in the early stages of your social media marketing is to gather followers for your business. A group of 10 pre-targeted leads will have a better conversion than 100 random leads.

To avoid this social media marketing mistake, what you can do is to use all the filter tools that these social media sites have so you can specifically target your audience. These social networks usually allow you to filter based on tags, demographics, and age. By filtering people at this level, you have already targeted the type of people who would possibly do business with you.

There are so many social media networking sites out there, and you might be tempted to use as many as you can. That’s another mistake content marketers often make. It is more prudent if you focus on content distribution to social sites that have been proven to be effective in driving traffic and sales conversions to marketers who preferred to use them. Facebook, Twitter, and LinkedIn are the primary sites that you must use. You can add Pinterest, Instagram, Stumble Upon, Google+ later on.

Your followers and fans are your target customers. If they provide you with feedback, you must listen to them and weigh in the possibilities of their suggestions and recommendations. It is also important for you to know what the latest trends are in your chosen niche.

There are so many times that the direction you wanted your business to take is very different from your target audience’s needs and wants. Just remember that your business will cease to exist if it cannot give the consumers what they need.

Your social media sites won’t update on their own. As a business owner and marketer, it is your responsibility to update your social media accounts with fresh and relevant content on a regular basis. The acceptable number of posts you can do on a weekly basis is 3-5 spaced apart.

Set your priorities straight. You should not lose focus on your goals which is to drive traffic to your site and to increase your sales conversions. Your actions in your social media accounts should be convincing enough for you to garner quality followers who would eventually become your loyal consumers in the near future.

While it’s nice to try a lot of strategies at the same time, it would be wiser if you just focus on a very few strategies and campaigns to gain more followers. Spreading yourself thin with too many things at the same time will only cause you problems in the long run.

It’s like going to battle without the proper ammunition or any tactical plans; you are bound to fail. Before you do a full blast social media marketing, you must have at least researched when the best times for posting on the different social networks are so you can schedule your posts accordingly. A good content marketer has already mapped out the topics and the schedules of your posts. Everything you do on social media is for the promotion of your business.

This strategy is bound to fail in the long run. While it may help in spiking the volume of traffic going to your site, it can never convert to sales, so it defeats the purpose. Plus you have to be very wary in adopting scheming tactics as the internet is full of tools and services that may check on this. Remember how powerful Google’s algorithms are. It’s not worth risking getting permanently banned from the site due to some black hat strategies that you cannot resist doing.

Unless you’re in a business with very few to no competition at all, it is a must that you must know what your competitors are doing so you can stay on top. Do your homework. You must have a firm grasp and clear understanding of how your business rivals work and operate.

Don’t be too self-centered. Social media sites were created for people to have a platform where they can network with other people for whatever purpose it may serve. One of your responsibilities as a content marketer is for you to use these social media sites to engage your audience.

Your social media marketing efforts are for you to generate sales. However, your efforts should not be focused on doing hard selling of your brand. Instead, use your different social media sites to educate your audience regarding the features and benefits of your products and services. Focus on informing your audience what they can get with the purchase of your goods.

These social media marketing mistakes are very easy to correct. You should rectify these mistakes as soon as you can in order for your marketing efforts to get the desired result. Social media sites are mere platforms to create brand awareness. Stop making these mistakes now and focus on other aspects of your business.

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Viral PDF’s for MORE Traffic and Signups

You’ve probably heard a lot about brandable reports in your time online, but it hasn’t always been so easy to get them to work for YOU.

For one, you need to have something to write about, and then, you need to have the software to make the reports rebrandable, and finally, you need to get affiliates to distribute the report.

Once you’ve got a viral report out there, it will work 24/7, bringing you piping hot traffic, sales, and leads, so it is worth the trouble.

But what if I told you the trouble really isn’t any trouble at all? Because, with a brand new program, the sticky spots are taken care of!

It’s called Easy Viral PDF Brander, and the name is about as accurate as it gets.

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You not only get the state-of the art software that makes rebranding as easy as going to a website, entering an affiliate id, and hitting submit (no pesky .exe branding tools in sight), but you also get the tools you need to make your very first viral report.

With the bonuses delivered alongside the software, you are going to discover how to get pen your own viral report without actually writing a word. You get the software that allows you to create PDFs, and boy is it easy to use!

All you do to set up your pdf rebranding system is upload the script to your server, upload the PDF you want your affiliates to rebrand, fill out a short form, and you’re ready to go!

No complicated installation procedures with mysql databases and complex system requirements. It couldn’t be easier.

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If you’ve tried other rebranding tools in the past, this is nothing like them. This makes it so easy for you and your affiliates to rebrand the reports, they are sure to be passed along far more often.

Do take a peak, and prepare to be amazed!

Oh and even if you don’t find Easy Viral PDF Brander to be for you, you should still check it out.  Word is you may be able to snag a super-valuable free bonus even if you decide not to order the software…

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11 Reasons Why People UnLike Your Facebook Page

You are checking your Facebook Page, and you’re surprised coz it seems that the number of fans has been declining instead of improving.  Day in and day out you check your Facebook analytics yet the graph really is on a downward trend. What could have caused this? Why do your fans unlike your Facebook page?

A Facebook page is an extension of your business, brand or organization. This is the place on Facebook where you can give updates regarding your business and keep in touch with your clientele. This is where people would go to on Facebook if they want to learn about the latest news concerning your business. You cannot please all of your followers. Most of the time, someone is bound to disagree with your posts. While others would simply choose to ignore your posts, there would also be other people who would click the x mark of your post. The bad thing would be when they choose to unlike your page.

A person unliking your page is not a good thing. If it’s just 1 or 2 isolated cases, you can probably ignore it but you would be left wondering why your fans decided to ditch your page. But you can never ignore it if you’re consistently losing fans. In fact, you should be alarmed when this happens, and you have to act fast and get to the bottom of this before you lose more fans than your Facebook Page can afford to lose.

Here are the 11 top reasons why people unlike your Facebook Page:

People do not like to get updates about the business all the time. Too frequent Status updates can be equated to spam so when this happens, some people avoid it not just by clicking x on the newsfeed but simply by unliking the page itself.

So how often should you post updates on your business page?

Definitely not every couple of hours. Not even every single day. There is no known rule or recipe on how often you should update your page but too often will only annoy your fans and too little will risk your fans forgetting all about your brand. Try to limit Facebook status update to 3-5 times a week unless you have something worthy to share with your fans.

While it is true that this is your page, banish the thought that you can promote it anytime you want to. If you do not wish to risk losing more fans, then lighten up on self-promotion. Nothing turns off fans faster than the obvious show of push selling or hard selling. The Facebook page is created to pull fans to get to know your business and not to do hardcore selling of the goods and services your business is carrying,

In pull selling, you are acquainting the people about the business. You are showing them the features and benefits of your brand without doing actual selling of these goods. By highlighting the benefits of your products, you are enticing these fans to give your business a try.

Information is key to business but posting too much information on your FB page will only harm you. Same with controversial topics. While it’s true that controversy sells, it’s not always a guarantee that it will work favourably for you.

Posting an update regarding controversial topics will put you in a position to comment or take your stand. And when this happens, there are people who are bound to disagree with you. So you have to be very careful with your comments and especially in dealing with people who do not agree with you. No matter how tactful your replies might be, you’re bound to lose a few fans simply by joining the bandwagon of controversy so might as well avoid this headache.

Ignorance is bliss. Apparently not. It was reported that in an investigation done by ExactTarget and CoTweet aptly called “The Social Breakup”, an outstanding 49% of the social media users are not aware of the fact that they will automatically receive updates of your business the moment they clicked on the Like button to your page. The moment when they do know about this fact majority of these users will unlike the page.

Also, there are people who might have liked your Facebook page by accident and are really not interested with the products you are offering so they would definitely unfollow your page.

Again, your Facebook page was created to give your followers updates on anything regarding your business. These fans are after relevant information regarding your products that they can put to good use themselves. So do not post any sports related topics on your page when you are in the business of selling clothes or generating leads.

While Facebook Page fans balk at the idea of hard selling, they are actually hoping for businesses to give them freebies and special offers and when you do not provide these types of incentives on your Facebook page, they will soon lose interest in your business and might decide to unlike your page.

One good way to increase user engagement on Facebook is by creating contests or doing electronic raffle draws. Users love these types of gimmicks especially when you give free samples or free trials of the goods and services you are selling. People like certain brands’ Facebook page to get access to discounts, freebies, and special offers.

This is the direct contrast of #1. When you do not post enough updates on your Facebook page, it gives the impression that either you do not have something new to offer, your business is dead, or you do not care enough about your fans to give them updates regarding your brand that they are following. Absence does not make the heart grow fonder. In this case, by not updating, your fans are in danger of forgetting your brand.

Still with “The Social Breakup”, 38% of Facebook fans have “unliked” a page because they found the updates boring and repetitive. You can avoid losing fans with these reasons by ensuring that the content you post is fresh, insightful and entertaining. You do not have to rehash old posts. Better create new ones that are socially and economically relevant to current times. Make it a habit not to post the same content, unless you have additional information or you want to correct some mistakes you might have made with your past posts.

No matter what you do, never lose putting personal touches to your posts. Your fans lose interest fast when they cannot connect on a personal level with the business. This is also what separates you from other similar businesses. Facebook fans want to see that you have put a little bit of time and effort in posting updates. These personal touches are distinctly yours and without these, you do not have anything that sets you apart from the rest.

Again, refrain from posting negative comments. Especially when it comes to talking about your competition even when some of your fans are asking for it and no matter how true these allegations might be. Nothing good is ever gained from trash talking your business rivals. You will only come out as desperate and unethical.

What you can do though is highlight your own product’s benefits without mentioning the competition at all. It’s better not to say anything at all when you do not have anything good to say.

Part of taking care of your followers is to ensure that you give them feedback in a timely manner. Address whatever issues and concerns have been thrown at you. Be tactful. Do not be condescending. Your fans will feel their importance when you take the time to answer their comments and private messages. Everyone is entitled to their own opinions so do not retaliate by insulting your customers back.

There could be other reasons why Facebook page fans have decided to unfollow you. It could be one of the reasons stated above or it could be due to a lot of other reasons. There’s little you can do about that. What you can do though is to prevent or minimize future unfollowers of your Facebook page. The recipe seems to be confusing at first but with ample exposure over time, you will get the hang of it.

So to retain your loyal followers you need to create posts or status updates a few times a week that are relevant, interesting, positive and full of value for your Facebook Page fans. In this round of social media concern, quality still wins over quantity.

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