Network Marketing For Facebook: Proven Social Media Techniques For Direct Sales & MLM Success

Network Marketing For Facebook: Proven Social Media Techniques For Direct Sales & MLM Success

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NETWORK MARKETING FOR FACEBOOK contains the ONLY proven marketing system for direct sales on Facebook, and the only one created by a successful network marketing distributor. Find an unlimited supply of customers and distributors for your products and business. Make more money with the same or less effort than your current approach. Two world-class social media marketers,

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The Beginner’s Guide To Choosing The Best Social Network For Visual Content

How can a social platform play a significant role in distributing your content? When introducing a new product or service; it is not as easy as it seems, especially that competition is rather stiff. Your content tells your future customers what your brand is really all about.

Now how can you let other people know what your business is all about? That’s where social media becomes your life saver.

There are probably about a hundred social networks; about a quarter of that has been useful to business owners and marketers, and you would only need a handful of these networks for your content.

Listed below are the social platforms you must use to distribute your visual content:

This is one social media network that under any circumstances your business could not go without. With over 1.4b users, Facebook is the greatest social platform success story whose humble beginnings is a far cry from what it has become today.

Who doesn’t know the history of Facebook? Of how this social networking site founded by Mark Zuckerberg and a few of his fellow Harvard University schoolmates in 2004 changed the way people connect and stay connected with other people from the rest of the world?

With so many subscribers and users, it cannot be argued that visual content posted here will be syndicated fast. Most people prefer to stay connected with family and friends using Facebook compared to other social media sites.

Facebook is the ideal platform for content distribution simply because:

It allows you to set up a Facebook page for your business that makes it easy for you to be discovered and get connected.It helps you identify your niche audienceAllows you to promote your post, business or website via Facebook adsHelps you measure and adjust metrics that work or did not work for your business

Twitter is another social media account your business must have. The first tweet  was sent by Jack Dorsey on March 21, 2006, and ever since then, Twitter hasn’t looked back and has continuously been a favourite of celebrities and sports athletes in giving real-time updates to the public.

Twitter is a microblogging tool that helps you present your brand by sharing tweets about it 140 characters or less at a time. Twitter has become even more relevant with its renewed partnership with every marketer’s friend or foe (depending on your website’s rank)- Google. With that partnership, Twitter will provide content to Google so that the latter need not crawl all over Twitter. In exchange, tweets with content and URLs will have a speedy Google indexing.

Aside from that, Twitter is a very effective listen and learn tool. As most of the updates and interactions here are real-time engagements, you may check out the competition or what people are talking about your business by monitoring mentions and conversations. Though its 270M active users are a far cry from Facebook, so many influencers are active on Twitter. 37% of Twitter users will buy from brands that they like to follow.

This is the social platform specifically designed for the entrepreneurial industry. This is the go-to place for people to establish and maintain networks in their chosen niche. LinkedIn currently has 332M active users with over one billion endorsements.

While Twitter has that limit when it comes to tweets, LinkedIn, on the other hand, encourages long posts in their Pulse network. Plus with its acquisition of Slideshare, LinkedIn has become the expert in B2B content marketing platform.

Pinterest is the social networking site where you can pin images to your visual boards. This is THE social networking site where you can post pictures of your products and services.

You can use Pinterest as your company board. This is the kind of visual content that uses words as little as possible. Pinterest can be compared to your old photo album.

Tracking or monitoring is very easy with Pinterest because of its Analytics. You can keep track of your pin’s popularity.
In September 2015, Pinterest has 100 M users, 85% of it are females and it has a reported $11B value. One interesting thing to note about Pinterest is that a staggering 93% of its users have done their shopping online in the last six months. Unlike in other social media networks where only your followers and friends can view your posts (unless you have set your profile to public), the number of people who saw your pins and boards will outnumber your actual followers in Pinterest.

Instagram is the mobile social networking, photo and video sharing platform that allows users to post pictures and 15-second video excerpts. It has over 300 M members and a staggering 70 M videos and images get shared on a daily basis. Brand engagement in Instagram is the highest among all networks at 4.21%.

Whereas Pinterest is composed of pins (of images) and boards (categories), Instagram is another image based networking site that allow your followers to like your photos.

Do you know that Google+ has just been launched in 2011? Plus is just another layer added to the different products and services that Google has already made available to the public like Gmail, Calendar, Drive, Hangout and YouTube.

Google+ also has over 300 M active users. 13% of the businesses belonging to the SOHO (small and home) use Google+. 17% B2B marketers use this to launch new products while 64% of the marketers distribute their content here.

Stumble Upon is like a social platform where you can find different interesting stuff that you can thumbs up or down. Based on their description, “StumbleUpon is the best way to discover great websites, videos, photos, blogs and more.”

According to Nick Robinson, co-author of StumbleUpon for Dummies, it’s a bookmarking, content and search engine site that gives your online content exposure. You just need to click on the Stumble button so content about your interests will be laid out to you. The content you have posted will work exactly the same way wherein people will stumble upon your content if it matches their interests.

Fact- Slide Share has over 70 M users, 17% of its B2B marketers use it to launch their new product while 41% distribute their content here. Slide Share could be compared to a Power Point Presentation, but it’s so much more than that.

If you happen to be the artsy, creative type, then you could curate portions of your content and make a series of slides that are visually more stimulating than the usual article. Slide Share helps you get higher rankings with the use of tags.

Who doesn’t know what YouTube is? YouTube is that video sharing site where you can find an abundance of Dubsmash videos and a whole lot more. YouTube has over a billion user and has an estimated revenue last year of $4 B.

Approximately 300 hours of videos are uploaded every minute while there’s an average of 4 B views per day.

If you are intent on sharing several videos to your readers, then it is advisable to create your own channel. YouTube is perhaps the busiest website on the planet right now.

Reddit is an entertainment social networking site that allows its registered users to submit content. It was established in 2005 by University of Virginia roommates Alexis Ohanian and Steve Huffman. It has a total of 36 M users in 209 countries.

Reddit is almost always on the front page of the internet that is why popular websites like Buzzfeed and most internet memes were also born here. If you have fun and satirical content that boggles the mind, then Reddit is the perfect place for it.

Tumblr is not just a microblogging tool. It is also a social networking site that houses 262.1 M blogs and 123.3 B posts. It was founded by David Karp in February of 2007.

What makes Tumblr appealing is it is a combination of a lot of things:

it has the clean blogging functionality similar to WordPress,allows you to find new content with hashtags like Twitter,it encourages sharing its post like Facebook via its Reblog pin or button,and popular with images like Instagram and Pinterest

Your various social media accounts are the most inexpensive way for you to distribute visual content. You don’t need to have access to many social networks. You only need a handful social media sites.

Facebook caters to a broader audience. You may repost your visual content to your own Facebook profile, your business page or to FB Groups you belong to. You can do Facebook ads targeting a specific audience. Twitter is great for curating your long articles to 140 characters or less. You can create slides of your list posts in Slide Share and so many more.

For every visual content you have, there’s the appropriate social network (or more) for it. What’s important here is you do not forget that every content you make has a particular audience that’s why keywords, meta tags and hashtags are very critical for your content to get noticed. Content works when you know how to use these tags strategically and at the righ time.

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10 Ways To Improve Your SEO With Social Media

Do you know that your site’s SEO can vastly improve with the help of social media?

Yes, your various social media accounts can increase your SEO.

SEO or otherwise known as search engine optimization is a strategic method of tactics and techniques to obtain high traffic to the site simply by appearing on the first page of various search engine results.

Normally, a search will lead to many answers, and it’s every blog owner’s dream to be on top of the first page. This is because results on the first page are guaranteed clicks. A site or a URL’s ranking will be based on the amount of traffic it gets. The more clicks you get, the better your rankings are.

Social media is one way to syndicate the information about a particular article you’ve written for your website. As most people are active on the net and usually have different social media accounts, you can inform as many people as you want about updates on your site or business.

You would often see articles or article URLs being shared on Facebook, Twitter, LinkedIn and other social media sites.

Does this really affect your site on search engine results?

Here are 10 steps to improve your SEO through social media:

Your various social media accounts can serve as your PR platform for informing your friends, family and followers about updates on your websites. When properly done or once you have created a systematic process, there will be a harmonious relationship between your site and social media accounts. Once this has been synergized, this is one aspect of your business that you don’t have to worry about.

Promotions in social media give exposure to your business. The more visible you are on social media, the better the chances of other people visiting your website or including links to your site o their own blogs. This is possible especially when you have already built a comfortable relationship with people like you. Sharing information is pretty normal after all.

Talking about your website and sharing articles and links about your site guarantees an increase in your site’s traffic. This is because social media has an extensive reach and information can be repeatedly shared by people interested in what you have to offer.

For example, you posted on Facebook about the latest product you are selling to your site. This may or may not attract the attention of most of your social media contacts. Those who took the time to read your post will probably visit your site AND might share it on social media if they like it enough.

Aside from replying back and forth on the comment box of your articles, there is no other way you can interact with readers on your website.  This is where social media can help you. You can start interacting with your readers through your various social media accounts. Facebook for one allows you to have a private conversation with your friends and other contacts. This makes communicating with other people so much faster and more convenient.

Do you want to know what your customers really think about your business? You can just ask them! Use social media to gather feedback from your clients.

Unsure where your business is heading? Why don’t you ask your target audience where they want your business to go to? You can even use Twitter Polls to ask for your audience’s opinions.

Social media is a very influential factor in the success (or the lack of it) of a brand’s marketing efforts and advertising campaign. You may wonder why. This is because most businesses use social media to promote and whether you like it or not, people tend to gravitate towards products or services that have been received quite favorably by people on social media.

One good example for this is the website Go Fund Me, a crowdfunding website that allows you to ask people to help fund various causes like tragedies, accidents, and life changing illness. People can even donate anonymously any desired amount that they would want. As in the case of Chris Mintz, a UCC shooting survivor, a fundraising was done to help him out, and 24,077 people donated over $816,717 in just one month. Most of these donations came from complete strangers. Social media helped raise awareness regarding this fundraising campaign as it spread the news like wildfire.

People nowadays do not depend solely on search engines like Google, Yahoo and Bing to get the information they want. Some use their social media accounts to provide them with their needed information.

How will that affect your own SEO?

Supposing you own an online shop selling clothes. You post pictures on Instagram, Pinterest, and Facebook. A future customer uses these accounts to look for online shops and happen to stumble upon one of your posts. They will click on your post for more details. If you have included the URL of your website, chances, are they would visit it to check for more options.

Future customers would also like to know if your brand or company has a strong social media background. They would like to know how relevant your online presence is.

Unlike Google, which listed social media shares as just 1 of the 200 factors for search rankings, Bing, on the other hand, has been very vocal in saying that social signals factor greatly in their algorithm for search results.

This means that the more social media noise your website creates, the better your rankings on Bing.

Future customers would also like to know if your brand or company has a strong social media background. They would like to know how relevant your online presence is. If your business is quite active in social media, it gives the impression that you are on top of things and knew how to go with the flow. Most customers see a business’s social media accounts as a reflection of what the business is really all about.

Your content gets indexed based on several key considerations- relevance of your content to your target keyword and the number of social media shares it has. If your content gets shared time and again, your content gets noticed by these search engines and it gets indexed faster than those with weaker social media engagements.

Again, different search engines have different factors for consideration in their algorithms. So rankings on Bing, Yahoo and Google will differ.

Branding is the practice or the art of creating a definitive name or symbol for your business to differentiate you from other similar business. Social media allows you to promote your business in a distinct way.  When you have created effective branding for your business, specific keywords will be associated with your brand.  The more you use these keywords in association with your brand in social media, the more influential you have become in your chosen niche.

Just as the name implies, influencers are people or businesses whose voice are considered authority about certain subjects. Influencers are normally active on social media, and they enjoy many followers in their various social media accounts. Influencers can command people to follow your site.

Social media’s impact on SEO varies depending on which search engine you are using.  Google, the #1 search engine, changes their point of view regarding social media’s role in SEO from time to time. Not long ago, they swore that social signals have no relevance to their algorithms though just recently, they have included social media mentions as one of their factors in calculating search engine results

As mentioned above, Bing, on the other hand, considers social media as an important element in computing SEO rankings.

Whenever you produce content on your site, it is always your aim that aside from creating quality content full of relevant information, many people will be able to read it as well. Social media can help you promote your content. Through social media, you can share your content not only to those who follow your website but to your friends and followers as well in the fastest possible way. Once your content goes viral, it’s safe to assume that your traffic will skyrocket.

Social media is crucial for your business to stay relevant. Its impact on search engine results may not be as great as you would like it to be nevertheless it can cement your reputation as a recognized influencer for your chosen niche.  In retrospect, social media is just as important as SEO when it comes to your business.

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10 All-Too-Common Social Media Marketing Mistakes

You probably would not have noticed it but in your quest to drive traffic to your site, you would seemingly have committed several social media marketing mistakes that you must do everything in your power not to repeat. Creating too many mistakes in promoting your content would only lead to disaster, and this is something you cannot afford.

Social media sites are every content creator’s best friend when it comes to promoting your content free of charge. When you do not commit these common social media marketing mistakes, you are guaranteed an increase in traffic plus higher conversion of sales.

Many people are still under the mistaken assumption that it’s quantity that drives the numbers and not quality. This has been proven again and again that quantity doesn’t work in most cases. Your focus in the early stages of your social media marketing is to gather followers for your business. A group of 10 pre-targeted leads will have a better conversion than 100 random leads.

To avoid this social media marketing mistake, what you can do is to use all the filter tools that these social media sites have so you can specifically target your audience. These social networks usually allow you to filter based on tags, demographics, and age. By filtering people at this level, you have already targeted the type of people who would possibly do business with you.

There are so many social media networking sites out there, and you might be tempted to use as many as you can. That’s another mistake content marketers often make. It is more prudent if you focus on content distribution to social sites that have been proven to be effective in driving traffic and sales conversions to marketers who preferred to use them. Facebook, Twitter, and LinkedIn are the primary sites that you must use. You can add Pinterest, Instagram, Stumble Upon, Google+ later on.

Your followers and fans are your target customers. If they provide you with feedback, you must listen to them and weigh in the possibilities of their suggestions and recommendations. It is also important for you to know what the latest trends are in your chosen niche.

There are so many times that the direction you wanted your business to take is very different from your target audience’s needs and wants. Just remember that your business will cease to exist if it cannot give the consumers what they need.

Your social media sites won’t update on their own. As a business owner and marketer, it is your responsibility to update your social media accounts with fresh and relevant content on a regular basis. The acceptable number of posts you can do on a weekly basis is 3-5 spaced apart.

Set your priorities straight. You should not lose focus on your goals which is to drive traffic to your site and to increase your sales conversions. Your actions in your social media accounts should be convincing enough for you to garner quality followers who would eventually become your loyal consumers in the near future.

While it’s nice to try a lot of strategies at the same time, it would be wiser if you just focus on a very few strategies and campaigns to gain more followers. Spreading yourself thin with too many things at the same time will only cause you problems in the long run.

It’s like going to battle without the proper ammunition or any tactical plans; you are bound to fail. Before you do a full blast social media marketing, you must have at least researched when the best times for posting on the different social networks are so you can schedule your posts accordingly. A good content marketer has already mapped out the topics and the schedules of your posts. Everything you do on social media is for the promotion of your business.

This strategy is bound to fail in the long run. While it may help in spiking the volume of traffic going to your site, it can never convert to sales, so it defeats the purpose. Plus you have to be very wary in adopting scheming tactics as the internet is full of tools and services that may check on this. Remember how powerful Google’s algorithms are. It’s not worth risking getting permanently banned from the site due to some black hat strategies that you cannot resist doing.

Unless you’re in a business with very few to no competition at all, it is a must that you must know what your competitors are doing so you can stay on top. Do your homework. You must have a firm grasp and clear understanding of how your business rivals work and operate.

Don’t be too self-centered. Social media sites were created for people to have a platform where they can network with other people for whatever purpose it may serve. One of your responsibilities as a content marketer is for you to use these social media sites to engage your audience.

Your social media marketing efforts are for you to generate sales. However, your efforts should not be focused on doing hard selling of your brand. Instead, use your different social media sites to educate your audience regarding the features and benefits of your products and services. Focus on informing your audience what they can get with the purchase of your goods.

These social media marketing mistakes are very easy to correct. You should rectify these mistakes as soon as you can in order for your marketing efforts to get the desired result. Social media sites are mere platforms to create brand awareness. Stop making these mistakes now and focus on other aspects of your business.

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