Leverage your Ecommerce Success with Pinterest

How influential is Pinterest?

“Social Media” – never before in history has a single phrase held so much potential for vendors. Be it the casual discussion environment of Facebook, the instant and amazing reach of Twitter or the quiet building power of Google+); there is a buzz on the internet that won’t go away. Undoubtedly the long existence of the giants mentioned here have already caught your attention, and you have dispatched your marketing gurus to take on the social networks. As a vendor in that soon-to-be vast plateau of Ecommerce, there is one social medium that should be at the very top of the list – Pinterest (www.pinterest.com).

Pinterest is the new playing ground for people across the world and guess whom that makes it vital for – you, the vendor! Be it an international Ecommerce giant or a grocery store down the street, they’re all leveraging Pinterest to capture the attention and interest of new customers, and as someone with unique and wonderful products to offer, you shouldn’t fall behind. So, let’s help you understand just how influential Pinterest really is:

* Pinterest is the 3rd most popular social network:
Pinterest, which a little over a year ago had no standing, is now ahead of LinkedIn and Google+. For retailers this means that a mere presence offers a greater reach and a wider audience than either of the aforementioned networks.

* The average referral traffic from Pinterest is 3.6% – the same as Twitter:
Pinterest supplies more traffic to Ecommerce and Online Stores than LinkedIn, Google+ and YouTube combined! Good traffic is vital to the site, the better the traffic, the better your SEO is going to work out as well.

* Revenue for stores through Pinterest grew from 1% to 17% in less than a year (2011-2012):
Revenue from Facebook and Twitter seems to now be moving to Pinterest, with Twitter losing 9% and Facebook 7%. This is very likely to continue as Pinterest is more visual and therefore more customer friendly than either of the two.

* The value of average orders from visitors who come through Pinterest is higher than that of visitors from any other social network:
A set of high quality photographs of the products from various angles that showcase all its features, with a price quote, is very likely to lead to double the revenue from a Facebook post.

* 41% of people Pining an item do reverse-showrooming:
Reverse-showrooming is when a customer finds the product online (here: Pinterest), and then goes and buys it in a physical store. This works best if you also have a physical store you can direct your customers to.

* 60% of purchasers from Pinterest discover the product there:
These customers may or may not have even known about the product or wanted it before, but upon discovering a pinned image, they were intrigued, checked it out and bought it.

Now, you have a pretty good idea on what Pinterest can do for your store. Further, Pinterest not only helps with traffic, but is also great for Search Engine Optimization (SEO), an important aspect for your ecommerce site.

What is the relationship between Pinterest and SEO?
Let’s see how the elements of SEO can be complemented with the use of Pinterest:

* The Applicable elements of SEO:
Links & Traffic:
Pinterest in the interest of the public and with the aim of minimizing spamming has taken the wise decision of removing link authority. This means that any link you or anyone else posts on Pinterest that leads to your site has no value to search engines. “Then how is it relevant?” you ask. Well, those links might not be worth anything, but think of all the links to your sites from people who see your product there. Every one of those links is certainly valuable. Think of Pinterest as a notice board – you place an ad saying you have a cool product, and people who see it go and tell their friends about it. You telling them might be marketing, but their passing of the message is word-of-mouth, and everyone knows that that is invaluable.

Reputation:
When it comes to reputation, search engines treat Pinterest like any other social network. This means that while the content on the board (your Pinterest display board) is not valued or shown in the search results, it is still considered for page ranking. In other words, a strong presence on Pinterest is worth more than the value of content shared. This doesn’t mean you should upload badly lit, fuzzy pictures, because Pinterest has its own role to play.

* The Non-Applicable elements of SEO:
Despite its usability on the SEO side of business, Pinterest plays no role in the following as they are reliant on your site’s content and that of other sites:

o Words
o Titles
o Words in Links

* Pinterest is a Search Engine too:
It might not be apparent, but if you think about it, Pinterest in its own way is a vast search engine of pictures, sort of like the image search functionality in Google, Yahoo and Bing. This means that how you tag your images, how you title them, their genre and in which albums you place them, all make a difference in the results shown by Pinterest when someone makes a search.

This blog should give you a fair idea of how important Pinterest is in the online world of today. However, it is not a one stop solution, it is but one of the many elements that come into play when you reach out to the world looking for customers. The best strategy would involve leveraging all the top social networks, so as to maximize the benefits to your business.

Unilog is a global technology and services company specializing in ‘Big Data Analytics’ and ‘Product Data Management for e-commerce’. Our focus is on empowering you with timely and relevant insights across the business.

Tips to Amazon Affiliate Program Success

Amazon Affiliate Program offers the potential to earn significant revenue. The more tips and tricks you have the more you’ll be able to earn. Let’s have a look at these tips to enjoying Amazon Affiliate Program Success.

#1 Music is a better choice than books or other products in this category. Why? Because your visitor can listen to short clips off the album (about 10-15 minutes worth) and get really hooked on the music, which leads to them buying the album. There are very few consumer goods that you can try before you buy, but music is one of them and that leads to a higher sales rate than other categories. Remember you only need to sell seven items to increase your commission from 4% to 6%.

#2 You need to learn some HTML – don’t worry you just need to learn the basics – it’s not too hard. Otherwise you will have to rely on purchased software that does the coding for you or software offered on the site (such as WordPress), and you will not get exactly what you want. Plus many of these software WYSIWYG programs are code heavy and the search engines do not like this.

#3 If you want to know all the details about your visitors so that you can improve your conversion rate, you should sign up for Google Adsense. The sign up is free and it will help you to determine what’s working and what’s not. It will help you make all kinds of decisions about what you should do on your blog or website.

#4 You should always set earning expectations that are reasonable, especially when you are starting out. Every business takes time to grow, and online businesses such as your Amazon Affiliate Program are no different. Remember, you’ll get paid for sales that occur within a 24-hour period, so even when a customer doesn’t buy immediately there’s still a chance you’ll earn. You’ll also get paid a commission if your lead buys more than just the click through item and that’s a great way to increase your profits.

Amazon Affiliate Program offers something that many other affiliates don’t and that is the wide range of products that you can be paid on. Even though your visitor clicks through and buys Widget A if they buy other items on the Amazon site, no matter what they are, you will be paid on those items too. It’s common for a person to buy multiple items.

Amazon offers an opportunity for a steady income stream. These tips will help you to be successful.

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Goal Setting For Success

Since we were kids, we always had an aspiration or goal of some sort. Some of us wanted to become doctors, lawyers, or astronauts. Others were more specific, wanting to own the complete collection of The Simpsons by 20, owning a two-bedroom house by 25 or a having a $5000 a month job by 30. Goal setting has been with us since forever. But, really, is thinking up and dreaming about the goals we have set all there is to it? Of course, not.

Goal setting is not simply about expressing what we want out of life, but also having the drive, the perseverance and the action to reach them and make them happen.

There are several methods to effective goal setting. Here are five of the most basic:

1. Write down the goals you have set.

While our brains have the capacity to save information and remember what they absorb, our goals could get lost and forgotten somewhere between our favorite soap opera and the bills we have to pay. Goal setting works best if we write down the things and events we want to happen, so that we can frequently keep track and check if we are still on the right path. Get creative with your goal setting list. Place them were you see them often so you'll never forget.

2. Set a goal that satisfies what you truly want; not just something that would impress others.

Be true to yourself. Goal setting does not work if what you're aspiring for is for the pleasure and awe of others. Your goal should be something that would make you happy and benefit YOU. After all, you're the one who is going to be working for it.

3. Avoid setting contradicting goals. Be realistic.

For a simpler example, you cannot write down "set aside $500 from salary this month" if you're earning only $800 a month and have a $250 rent. How would you survive on a $50 monthly?

While saving $500 seems like a very good idea and could lead to a fat savings account in no time, it is not realistic. Set your goals based on what you can truly work with.

4. Try to be more detailed when goal setting.

This will help you identify your next move more easily. For instance, "buy a $99 iPod shuffle in one month" is easier to work for than simply setting "buy an iPod". Not only will the more specific goal be easier to achieve, it will also be more satisfying becuase there would be no confusion or what-ifs along the way.

5. Stick to your goals. Avoid straying.

If you've written down, "save $5 from daily expense allocation" then do so diligently. Don't set aside $2 today and just keep a mental note to keep $8 the next day. Be consistent. Cheating on your goal setting list is like cheating on yourself. This is more effective for short-term goals, of course. If you had originally written "own a Honda Scooter by 30" yesterday, surely you can change that and aim higher for a Honda Civic if you find yourself earnings $8000 a month at 25.

The keys to effective goal setting are consistency and discipline. In short, know exactly what you want, to be able get exactly what you want and more. Keep these goal setting tips in mind always and, who knows, your dreams could become reality in no time!

Smile For Success

If a picture is worth a thousand words, then a smile is worth a million. The power of a smile is incredible. Even if you don’t feel like smiling, the simple act of lifting the corners of your mouth can help you lift your entire spirit and find something worth smiling about. Some of the greatest self-help advice out there comes from those who advocate “fake it until you make it.” This is especially true when it comes to positive thinking, and faking a smile goes a long way toward producing the genuine thing. You may end up laughing at yourself merely because you know you have nothing to smile about.

Another great thing about smiles- they’re highly contagious. A smile spreads faster than a cold in a daycare. Most people can’t help smiling back when someone casts a happy expression their way. This is a simple and exciting theory that you can test out for yourself. Go to any public place and start smiling at random people, then keep track of how many smile back (even suspicious smirking counts!). You’ll likely find that 9 out of 10 of your targets return your joyful expression to some small degree, and you’ve probably just made their day a little brighter, too.

Learning to smile on demand is an important step in developing a permanently positive mindset. One good technique for summoning smiles is to choose a happy memory that never fails to fill you with good feelings. Keep this memory at the front of your mental catalogue, and access it whenever you feel a case of the blues coming on. It may not solve your problems, but it will at least make you smile- which in turn helps you relax and take an objective look at your situation. Smiling often creates a mental cue for the foundation of positive thinking and helps prime the pumps of happiness.

You should also spend a little time in front of the mirror observing your own expressions. At first this practice may seem uncomfortable or downright silly, but smiling at your own reflection has a positive effect on your psyche. You can even practice different smile variations: the amused smirk; the close-lipped leg-pulling smile; the toothy grin; the laugh-out-loud open-mouthed smile. Think of it as an Olympic event...it’s your personal Smile Marathon, and you’ll win the gold every time!

Starting Success In School

All students have universal needs such as good study skills, effective time management, academic and social support systems, and recreational outlets. You may be well out of proper direction if one of these is not given value. You can be guided by a good set of goals.

A set of goals will begin by having a clear understanding of your overall vision or long range goals. You must have a definition of why you are in school and what is important to you now and hereafter.

Set goals that are manageable, realistic and attainable for you now as a student and in the future - meaning short term and long term plans. Set concrete and specific goals that you can transform into achievable tasks on a daily basis. Specific short term goals can be "study my chemistry lessons at least 1 hour every night" compared to the usual "study more." Being specific in making goals will guide you on what you are exactly set out to do.

Goal setting improves students' self-image. It calls to awareness your strengths that are necessary to overcome and provide solutions to problems, and your weaknesses so you can start to improve them. If students learn how to set their goals properly, it can give them visualization on how to plan actions to achieve goals and how to carry them out.

Other benefits of goal setting

- motivates you to set priorities as a student and make a clear direction of your desires

- makes you responsible in the decision making process

After you have set your goals, here are some ways that can help you while you are achieving them:

- find a group of friends that you can really trust even with your life. You can develop friendship with someone that cares about you and your goals.

- develop your study habits. Do not force yourself if you cannot concentrate, instead walk away from your notes for awhile and relax your mind. Then you can go back to studying as soon as you feel better.

- design yourself a schedule that will help you manage your time and your school activities. Make one and stick to it faithfully.

- communicate with your teacher right from the start. If you have questions, ask. This will help you better understand your lessons while maintaining a good relationship with your teacher.

- focus especially during exams, afterwards you can relax after receiving good grades.

Follow through

Your goals are surely challenging. You will expect and encounter problems and setbacks. That is why self-discipline and persistence are important parts of your action plan.

Being a self-disciplined student and person sometimes means doing what you don't want to do and giving up something you want - so that you can achieve greater goals. Sometimes, you need to pass up on a movie invitation to give time to studying your lessons for an exam the next day. This can be difficult with peer pressure to add, but just remember that you can watch all the movies you want after passing your all your tests.

Strong will and determination are important for failures are numerous. It is a matter of asking yourself if you truly are willing to do what is needed to get what you really want.

Discipline and persistence are vital ingredients you shouldn't take for granted.

Do all these with a good attitude.

After all, all of the tests and papers will be over soon enough and a bigger challenge awaits, success in the corporate world.