Leverage your Ecommerce Success with Pinterest

How influential is Pinterest?

“Social Media” – never before in history has a single phrase held so much potential for vendors. Be it the casual discussion environment of Facebook, the instant and amazing reach of Twitter or the quiet building power of Google+); there is a buzz on the internet that won’t go away. Undoubtedly the long existence of the giants mentioned here have already caught your attention, and you have dispatched your marketing gurus to take on the social networks. As a vendor in that soon-to-be vast plateau of Ecommerce, there is one social medium that should be at the very top of the list – Pinterest (www.pinterest.com).

Pinterest is the new playing ground for people across the world and guess whom that makes it vital for – you, the vendor! Be it an international Ecommerce giant or a grocery store down the street, they’re all leveraging Pinterest to capture the attention and interest of new customers, and as someone with unique and wonderful products to offer, you shouldn’t fall behind. So, let’s help you understand just how influential Pinterest really is:

* Pinterest is the 3rd most popular social network:
Pinterest, which a little over a year ago had no standing, is now ahead of LinkedIn and Google+. For retailers this means that a mere presence offers a greater reach and a wider audience than either of the aforementioned networks.

* The average referral traffic from Pinterest is 3.6% – the same as Twitter:
Pinterest supplies more traffic to Ecommerce and Online Stores than LinkedIn, Google+ and YouTube combined! Good traffic is vital to the site, the better the traffic, the better your SEO is going to work out as well.

* Revenue for stores through Pinterest grew from 1% to 17% in less than a year (2011-2012):
Revenue from Facebook and Twitter seems to now be moving to Pinterest, with Twitter losing 9% and Facebook 7%. This is very likely to continue as Pinterest is more visual and therefore more customer friendly than either of the two.

* The value of average orders from visitors who come through Pinterest is higher than that of visitors from any other social network:
A set of high quality photographs of the products from various angles that showcase all its features, with a price quote, is very likely to lead to double the revenue from a Facebook post.

* 41% of people Pining an item do reverse-showrooming:
Reverse-showrooming is when a customer finds the product online (here: Pinterest), and then goes and buys it in a physical store. This works best if you also have a physical store you can direct your customers to.

* 60% of purchasers from Pinterest discover the product there:
These customers may or may not have even known about the product or wanted it before, but upon discovering a pinned image, they were intrigued, checked it out and bought it.

Now, you have a pretty good idea on what Pinterest can do for your store. Further, Pinterest not only helps with traffic, but is also great for Search Engine Optimization (SEO), an important aspect for your ecommerce site.

What is the relationship between Pinterest and SEO?
Let’s see how the elements of SEO can be complemented with the use of Pinterest:

* The Applicable elements of SEO:
Links & Traffic:
Pinterest in the interest of the public and with the aim of minimizing spamming has taken the wise decision of removing link authority. This means that any link you or anyone else posts on Pinterest that leads to your site has no value to search engines. “Then how is it relevant?” you ask. Well, those links might not be worth anything, but think of all the links to your sites from people who see your product there. Every one of those links is certainly valuable. Think of Pinterest as a notice board – you place an ad saying you have a cool product, and people who see it go and tell their friends about it. You telling them might be marketing, but their passing of the message is word-of-mouth, and everyone knows that that is invaluable.

Reputation:
When it comes to reputation, search engines treat Pinterest like any other social network. This means that while the content on the board (your Pinterest display board) is not valued or shown in the search results, it is still considered for page ranking. In other words, a strong presence on Pinterest is worth more than the value of content shared. This doesn’t mean you should upload badly lit, fuzzy pictures, because Pinterest has its own role to play.

* The Non-Applicable elements of SEO:
Despite its usability on the SEO side of business, Pinterest plays no role in the following as they are reliant on your site’s content and that of other sites:

o Words
o Titles
o Words in Links

* Pinterest is a Search Engine too:
It might not be apparent, but if you think about it, Pinterest in its own way is a vast search engine of pictures, sort of like the image search functionality in Google, Yahoo and Bing. This means that how you tag your images, how you title them, their genre and in which albums you place them, all make a difference in the results shown by Pinterest when someone makes a search.

This blog should give you a fair idea of how important Pinterest is in the online world of today. However, it is not a one stop solution, it is but one of the many elements that come into play when you reach out to the world looking for customers. The best strategy would involve leveraging all the top social networks, so as to maximize the benefits to your business.

Unilog is a global technology and services company specializing in ‘Big Data Analytics’ and ‘Product Data Management for e-commerce’. Our focus is on empowering you with timely and relevant insights across the business.

Use the Power of Residual Income to build your NetWorth

You have heard it a thousand times, you have heard how the wealthy LOVE It.

Do you want to know what IT is?

Multiple
Streams
Of
Income

You seriously don’t think Richard Branson runs all of his 400+ companies…

Nope, he just makes money from them, he makes MULTIPLE STREAMS OF INCOME.

Think about your Month to Month. What do you have? In fact what do we all have?

Every one of us has Multiple Streams of Expenses.

• Car Insurance
• Electricity
• Gas
• Mobile Phone the list just goes on and on doesn’t it.

So if you understand the Multiple Steams of Expenses, answer me this..

WHY Do you ONLY have ONE Multiple Stream of Income?

I know a few people who do have multiple income streams, however that is done with the taking on of another job.

I hope that if you are on here, and you are reading this, that this IS NOT YOU. This isn’t how you build multiple income streams.

This is how you run yourself into the ground. You’re not working to make your own dreams come true, your working to make someone else’s dreams come true.

With a Job working for someone else you might build a comfortable life, but you will never build a life of Freedom.

You need to think differently, Wealthy people think differently because they focus on TWO Income Sources.

Passive Income and Residual Income.

Now before I help you understand let me tell you this. It is STILL Work, however you don’t have a boss, if you want to earn a little then do what you want to do, if you want to earn a lot then scale it up.

This is YOUR Business, it is YOU who is in the helm of it. You will probably need to learn new skills, you will probably need to keep your knowledge up there, and you will probably need to SPEND MONEY.

Many people think that you can do this all for free. Listen, that’s a lie they sell you so that you keep on buying their crap. There is no push button system, anything you buy won’t make you money. YOU will make you money, taking action with the knowledge you have gained will make you money. ANYTHING you buy is a tool to help you.

Think about it, Hosting, Autoresponder, MassPlanner they are all tools so that you can do more and have the time to take out the tediousness of what you are creating.

So just now with your JOB, your trading your Time for Money. Let me explain the difference between Passive income and Residual Income, remember the two sources that the wealthy focus on that I mentioned above.

So Passive Income – What does it mean? Passive Income means the money you make comes in each week, month etc without you directly swapping your time for money. My passive programs that I am part of are Karatbars and Valentus.

Residual Income this one is a good one. You build the source of income ONCE and the money comes in over and over. I have one source I promoted a few years ago and it has paid me every single month on time since then.

I know many people want to come online and make money, they give up their jobs to do this full time, or they come online and say “I need a few thousand by the end of the month to pay my {Rent|bills|car|medical} <== You Choose.

They don’t understand about Passive Income – Residual Income – Your Offline Income.

Your offline income is what I call your Real Money. This is the income source that pays your day to day, this is what is commonly known as your Active Income. You work and hour you get paid an hour. You want more pay you work over time or you get a promotion. (How likely are these though).

If you do want to build an online income, I tell people this is where your dreams are made real. Then you need to keep your active income going for as long as you can until your online exceeds your offline.

Remember this, your active income, you work an hour you get paid an hour. Being online there are only 24 hours in a day so if you want to build up your income just remember there are only 24 hours in a day that you are NOT getting paid because you are not swapping your time for money.

If you really want financial freedom you need to think differently and your focus must change to the two we have spoken about

Passive Income and Residual Income

These two sources are needed to help you build multiple income streams that will help you build financial freedom.

So what is this Magic Thing Called?

Network Marketing.  Pure and simple. You will start to see offline big corporations starting to shift their work force efforts to independent distributors. WHY pay large fees for buildings, insurance, rent, and WAGES when they can sell MORE of their product with less of the outcome and more of the income to people like you and I.

Each and every one of us who gets into Network Marketing becomes our OWN Business Owner. I am going to share with you here the greatest advantage of all of this so that you don’t waste years of your time on this. There is a way that you can seriously build an income that will replace and excel past your current offline job income and it is called…

Leverage.

Wealthy people, Network Marketers and people expose to the Leverage Business model recognize this in Network Marketing Programs. This business model is something you build once and it pays over and over.

I’ve read a few times where Donald Trump has said if he lost everything and had to start all over again they would build using the Network Marketing Model for their Business.

In Network Marketing we are not teaching you to become an employee we are helping you become a Leader in your own business.

You Duplicate what I do, you teach your team the same and everyone wins because everyone is duplicating what works.

There is a secret to this and if you’re not willing to do it then it will not work.

AutoShip – This is where you actually BUY The product from the system that you are Marketing. Whets the point of marketing a system if you’re not even buying the product.

When you setup your Auto Ship your UPLINE will earn a commission, so think about that, you teach your own team how to Duplicate and they setup Auto Ship and YOU earn commission. So the better your leaders are trained the more income you can all build.

With this business you can earn a residual income every week from all the AutoShip orders that are placed in your team in your business.

The best part, as people join Your Team, your Leaders Team’s and they setup their AutoShip like you taught your Team leaders the growth of your business compounds and you start to earn large amounts of Passive Income.

“Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.” – Albert Einstein

Compounding Interest doesn’t care if you are Educated or Un-Educated, black, white, asian, man women or child. Compounding interest has the same affect for everyone.

Compounding Interest is a great teacher as well. The Average person can’t start in Network Marketing today and do nothing then retire tomorrow. Compounding Interest teaches us Patience. It is actually a bit like watching paint dry, it really can be very boring, unless you like to watch paint dry. With compounding Interest you’re not going to see results overnight. This is why getting into Network Marketing is a BUSINESS.

Rich or Poor

I hear many times from people, I don’t have enough money, I can’t do AutoShip, the list goes on and on for reasons NOT to. We all have TIME, and that is all you need. Think about it, the 25 year old kid who wants to build their Networth has more time than the 75 year old starting. If you can’t afford it this month, save up till next month.

Warren Buffet: “I always knew I was going to be rich, so I was never in a hurry to”. It comes down to TIME.

So no matter if you are Rich or Poor, your $500 against the $5.000.000 time still means you grow as the same speed. Yes they have more income more opportunity but the relevance here is TIME. To earn say 10% it’s all down to time.

What I am getting at is Start Now, Lay the foundation, Build your business, Train Your Leaders. You have time.

I don’t want you to trade Time for Money, I want you to enjoy life, and I want you to embrace the idea of Network Marketing and the Power of AutoShip to help you build Passive Income and Residual Income. I see a lot of people making some really dangerous mistakes that can keep them at a level of Failure, for them to think then that all of this is a scam.

Multiple Programs – Joining loads of different programs and not focusing until you build them. This is disastrous because you will fail. I’m telling you now you won’t make twice the money you will be doing twice the work for less than nothing in return.

How to Leverage the Marketing Power of Your Facebook Cover Photo

What if I told you that you have a valuable marketing tool at your fingertips that you’re not using? And then, what if I said that it doesn’t have to cost your business anything to use? Would you jump at the chance to leverage the power of this tool?

Of course, you would.

That marketing tool, ladies and gentlemen, is your Facebook cover photo.

You may not think it does a lot for you. It’s just another branding tool after all, right? Slap your logo into place, and you’re good to go.

Wrong.

It’s a chance to drive action, to make a sale or earn a like. Here’s how you can leverage the marketing power of your Facebook cover photo.

Companies like Coca-Cola understand the value of creating intrigue on their page. They do this by getting creative and making their profile page one-of-a-kind. Here, it’s not about the cover photo itself but rather about how all the elements on the page interact with each other.

Here’s another example from Paris where the company preserves their logo in their profile picture but still makes the background look as if it’s part of the cover photo’s design.

According to Inc.com, a professional web design helps people put trust in your brand. Your Facebook page is no exception to that rule.

In many cases, your Facebook page will be the first time people interact with your brand, so it’s important that you make a good first impression.

This tactic of combining your profile and cover photo is one way to do it by creating an attractive, unified theme throughout your profile.

If you’re trying to draw “likes” to your page, your cover photo is the perfect tool to do that. By developing a clear call-to-action like this, you’re going to see more people take action than if you just had a generic picture as your cover image.

You can accomplish this in several ways:

Have a picture of someone on your team pointing to the “Like” button.Have your cover photo mention the perks of liking your page.Use other design techniques that draw the eyes to the “Like” button, such as a maze that ends there or an arrow pointing to it.

Before you jump on this tactic, however, make sure you’re pointing to the action you want people to take most. If you have a primary call-to-action button, such as “Contact Us” or “Shop Now,” you don’t want to be pointing to your “Like” button and competing against the action you really want your visitors to take. However, you can use the same concept of “pointing” to a button, but arrange your cover photo to draw the eyes to your main CTA button rather than your “Like” button.

If you’re not using this tactic, you should be. When you’re ready to launch a new product, include a picture of it as your cover photo. You might add some supportive text, especially if it’s a digital product. That way, you can entice people to learn more and sign up for your offer or purchase your new product.

To make this option more efficient, create an image that is interactive with the page. Your photo might point to your page’s call-to-action button, which you could set up to send viewers to a sign-up page for your latest eCourse, for example.

Ask yourself this:

What is the number one thing you want viewers to do once they hit your Facebook page?

If it’s to visit your website, then why not make that call-to-action clear?

Unfortunately, you can’t make your cover photo directly link up to your website. What you can do is share your web address in your cover photo to get more people to check your site out.

If you didn’t know already, you now can rearrange the tabs straight below your cover photo. To do so, click the “More” tab and then choose “Manage Tabs.” From here, you can also add custom tabs. Now, decide what offer you want to advertise, and arrange it appropriately in your tabs.

Now that you have that done create a cover photo that points to that particular tab. You can call attention to it through text, arrows, or other elements that point to the specific offer.

If you have a new coupon offer, this is an excellent tactic to make that offer known. According to Lab42, promotions and discounts are the number one reason people follow business’s Facebook pages. You’re likely to drive more traffic and “Likes” by promoting your discount prominently in your cover photo and making the coupon offer easy to redeem in your tabs.

If you don’t know what you’re doing with your cover photo, it’s best to hire a designer or to assign the task to your in-house designer. Otherwise, follow these tips to properly format your Facebook cover photo:

Design your photo at 851 pixels wide by 315 pixels tall. This is the optimal desktop size, and with it, you won’t have to do any readjusting when you upload it.Save your file as sRGB JPG and less than 100 kb for the quickest loading power.Pay attention to where your profile picture lays. You don’t want to cover up important information behind it!

Here’s how your cover photo size breaks down:

With all of these ideas in mind, you can use your Facebook cover photo to make a huge impact on your page. Whether that’s attracting more visitors to your timeline through an attractive, clever design, or it’s getting more people to sign up for your offer with a prominent call-to-action, your cover photo can change the tune of your business’s profile.

Which one of these ideas will you test out first?

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