Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Friday, 25 December 2015

Network Marketing For Facebook: Proven Social Media Techniques For Direct Sales & MLM Success

Network Marketing For Facebook: Proven Social Media Techniques For Direct Sales & MLM Success

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Thursday, 26 November 2015

How To Keep Your Account Safe

Depending on how much you post on Facebook you might have noticed that they changed their algorithm yet again, they have been on a penalization spree for a couple of weeks now, setups that were working fine prior to the recent update (November 2015) stopped working and many accounts got penalized for 1 or 2 weeks.

They are constantly tuning their algorithm but I think this time they over did it. We’ve talked with a lot of clients and we’ve heard a lot and let me share some of the extreme things that happened, it really is something you should know if you want to keep your account safe while posting to Facebook.

Accounts got penalized even though they were posting manually to 5-10 groups. Yes, we also keep testing that and it happens, a few of our clients share the same stories with us as well. People that manage accounts for a lot of clients and had this happen.

We had one of our devs do a test and he received a “slow down you’re posting too fast” message from Facebook after posting to 1 (yes that’s right only one) group and that was a test group that belonged to us, so no one could have reported the post.

They also started checking the image that you use to post, people received “slow down” messages after posting the same image a couple of times, not even with a link, just text and an image. The problem wasn’t even the link of the image, we’ve tried with posting the same image hosted in several different places and the result was the same, Facebook recognized the image and took action.

Links haven’t escaped this check but, to be honest, they were there already. If you post the same link with two accounts at the same time there’s a very high chance that both will get a verification step soon. Using url shorteners doesn’t help with this as Facebook simply follows the shortened link and sees where it leads to.

As you can see they started to check a lot of points from your posts, it might sound bleak but it’s not that bad, as the more we know about this the better we can bypass their checks. This will probably trim the people spamming Facebook to death and only the ones marketing the right way and with quality posts will remain.

facebook chages - how to keep your account safe

1. First of all, you might want to lower your expectations a little. I know, we too have been posting to 500-700 groups per day a couple a month ago, it’s simply not feasible anymore, you should concentrate more on quality rather than quantity.

For this reason we’ve recently introduced UTM parameters so you can track your traffic, if you figure out what group is actually sending you traffic and which one is a waste of time, you simply only post where it matters and ignore the rest. The days of the shotgun tactic are approaching their end, blasting as much as you can in the hope it works is no longer the way to go.

2. Try to leave no footprints in your posts, I understand sometimes this might not be possible but you should try your best. Here’s what I mean:

always use spin syntax for your text and make sure it’s a high quality manual spin not some automatic spin that will give you away, people will still read your post and can report it if it looks like spam.If you’re going to post to a lot of destinations (50+) do a spin of your link as well, instead of using just one link, make it a spin of 2-3 or even more links. As I said using an url shortner won’t work. There are a couple of thing that you can do, you can create a couple of subdomains on your main domain for example, and post the same thing there or simply redirect them to the main page or iframe your main page in the subdomain page. Just make sure the actual urls that you post are varied.A couple of people tried paying for Facebook ads and it seems this helps too, so if you have some money to spend promoting a post on  your page from time to time seems to help in case you’ve posted too much, they’ll let you get back to it soon.As I said Facebook looks at the images too so just make sure you vary your images as much as you can, we also have an extra module that will change the images you post a little, the human eye won’t see it but check from facebook and other platforms should think the images are unique. You can do this on your own as well, even if you have the same image, edit it a little a couple of times and save it, make it smaller, bigger, cut off parts of it and so on, after that use all of those in a spin if you’re hosting them somewhere.

3. In case you’re not already doing this, you should remember to have your account do other things as well, not only post to groups as that’s a dead giveaway. Set up 1-2 rss feeds from news sites or anything else you like and post on your wall, like other people’s posts, make some friends. Make your account look as human as possible.

4. Post less with one account, instead post with several accounts. Think of it like this – instead of trying to post to 400 groups with one account why not try to post to 40 groups with 10 accounts? This will spread the load and you won’t have to worry about your one account being penalized.

Just make sure you do not post with 2 or more accounts at the same time for the same link as that’s a clear giveaway, instead spread the posting over the whole day. You can set up a campaign for each account and set it so each campaign can only post during 2 hours of the day, for 10 accounts that should be 20 hours and even if you add many posts to all campaign they will never intersect.

5. Another tactic you can use is – post only clickable image links. This is especially good if you got your site banned on Facebook and cannot post that link anymore. Also it might even allow you to post links towards the same site at the same time. The settings should be done like this. Take 5 accounts for example, you should set 4-7 clickable image servers for each account and add those servers in Social Profiles – click on each account – “Show advanced profile settings” – clickable image servers.

This way each account will use its own servers. Where to get that many servers? You can get a cheap domain for each account a .info should be around $1, create a couple subdomains on it and you have the 4-7 clickable image servers you need for an account as each subdomain is treated different by Facebook.

You should also use a spin sintax for your images and host the same image in a couple different places. Someone suggested you could use an AWS S3 account which is free to host the images – haven’t tried that so it’s up to you to give it a try.

6. I know many of you are promoting your site but you might consider changing your tactic a little. Create a page for your site on Facebook. Promote that page on group using the share function. You can then funnel the traffic from that page to your site and you only have to post a link to Facebook towards your site, to your page that is, no more spamming hundreds of groups – at least not with your main link. You just be posting/sharing your Page’s link instead, which should be a little safer to do as it’s part of Facebook.

This is pretty much it, as you can see, there are many ideas you can try, some of them will require a little setup at first, that’s true, but if it were easy then everybody would do it! If you want to be successful you do need to put in a little work all that matters it that it will pay off.

If you encounter any other problems or if you have any solutions for the existing problems that I haven’t listed above be sure to add a comment below and I will update this to include everything that works.

View the original article here

Wednesday, 25 November 2015

How to Leverage the Marketing Power of Your Facebook Cover Photo

What if I told you that you have a valuable marketing tool at your fingertips that you’re not using? And then, what if I said that it doesn’t have to cost your business anything to use? Would you jump at the chance to leverage the power of this tool?

Of course, you would.

That marketing tool, ladies and gentlemen, is your Facebook cover photo.

You may not think it does a lot for you. It’s just another branding tool after all, right? Slap your logo into place, and you’re good to go.

Wrong.

It’s a chance to drive action, to make a sale or earn a like. Here’s how you can leverage the marketing power of your Facebook cover photo.

coca cola facebook cover

Companies like Coca-Cola understand the value of creating intrigue on their page. They do this by getting creative and making their profile page one-of-a-kind. Here, it’s not about the cover photo itself but rather about how all the elements on the page interact with each other.

paris facebook cover

Here’s another example from Paris where the company preserves their logo in their profile picture but still makes the background look as if it’s part of the cover photo’s design.

According to Inc.com, a professional web design helps people put trust in your brand. Your Facebook page is no exception to that rule.

In many cases, your Facebook page will be the first time people interact with your brand, so it’s important that you make a good first impression.

This tactic of combining your profile and cover photo is one way to do it by creating an attractive, unified theme throughout your profile.

If you’re trying to draw “likes” to your page, your cover photo is the perfect tool to do that. By developing a clear call-to-action like this, you’re going to see more people take action than if you just had a generic picture as your cover image.

You can accomplish this in several ways:

Have a picture of someone on your team pointing to the “Like” button.Have your cover photo mention the perks of liking your page.Use other design techniques that draw the eyes to the “Like” button, such as a maze that ends there or an arrow pointing to it.

Before you jump on this tactic, however, make sure you’re pointing to the action you want people to take most. If you have a primary call-to-action button, such as “Contact Us” or “Shop Now,” you don’t want to be pointing to your “Like” button and competing against the action you really want your visitors to take. However, you can use the same concept of “pointing” to a button, but arrange your cover photo to draw the eyes to your main CTA button rather than your “Like” button.

converse facebook cover

If you’re not using this tactic, you should be. When you’re ready to launch a new product, include a picture of it as your cover photo. You might add some supportive text, especially if it’s a digital product. That way, you can entice people to learn more and sign up for your offer or purchase your new product.

To make this option more efficient, create an image that is interactive with the page. Your photo might point to your page’s call-to-action button, which you could set up to send viewers to a sign-up page for your latest eCourse, for example.

kaleidoscop blog facebook cover

Ask yourself this:

What is the number one thing you want viewers to do once they hit your Facebook page?

If it’s to visit your website, then why not make that call-to-action clear?

Unfortunately, you can’t make your cover photo directly link up to your website. What you can do is share your web address in your cover photo to get more people to check your site out.

If you didn’t know already, you now can rearrange the tabs straight below your cover photo. To do so, click the “More” tab and then choose “Manage Tabs.” From here, you can also add custom tabs. Now, decide what offer you want to advertise, and arrange it appropriately in your tabs.

Now that you have that done create a cover photo that points to that particular tab. You can call attention to it through text, arrows, or other elements that point to the specific offer.

If you have a new coupon offer, this is an excellent tactic to make that offer known. According to Lab42, promotions and discounts are the number one reason people follow business’s Facebook pages. You’re likely to drive more traffic and “Likes” by promoting your discount prominently in your cover photo and making the coupon offer easy to redeem in your tabs.

If you don’t know what you’re doing with your cover photo, it’s best to hire a designer or to assign the task to your in-house designer. Otherwise, follow these tips to properly format your Facebook cover photo:

Design your photo at 851 pixels wide by 315 pixels tall. This is the optimal desktop size, and with it, you won’t have to do any readjusting when you upload it.Save your file as sRGB JPG and less than 100 kb for the quickest loading power.Pay attention to where your profile picture lays. You don’t want to cover up important information behind it!

Here’s how your cover photo size breaks down:

nike facebook cover

With all of these ideas in mind, you can use your Facebook cover photo to make a huge impact on your page. Whether that’s attracting more visitors to your timeline through an attractive, clever design, or it’s getting more people to sign up for your offer with a prominent call-to-action, your cover photo can change the tune of your business’s profile.

Which one of these ideas will you test out first?

View the original article here

Tuesday, 24 November 2015

11 Reasons Why People UnLike Your FB Page

You are checking your Facebook Page, and you’re surprised coz it seems that the number of fans has been declining instead of improving.  Day in and day out you check your Facebook analytics yet the graph really is on a downward trend. What could have caused this? Why do your fans unlike your Facebook page?

A Facebook page is an extension of your business, brand or organization. This is the place on Facebook where you can give updates regarding your business and keep in touch with your clientele. This is where people would go to on Facebook if they want to learn about the latest news concerning your business. You cannot please all of your followers. Most of the time, someone is bound to disagree with your posts. While others would simply choose to ignore your posts, there would also be other people who would click the x mark of your post. The bad thing would be when they choose to unlike your page.

A person unliking your page is not a good thing. If it’s just 1 or 2 isolated cases, you can probably ignore it but you would be left wondering why your fans decided to ditch your page. But you can never ignore it if you’re consistently losing fans. In fact, you should be alarmed when this happens, and you have to act fast and get to the bottom of this before you lose more fans than your Facebook Page can afford to lose.

facebook fan

Here are the 11 top reasons why people unlike your Facebook Page:

People do not like to get updates about the business all the time. Too frequent Status updates can be equated to spam so when this happens, some people avoid it not just by clicking x on the newsfeed but simply by unliking the page itself.

So how often should you post updates on your business page?

Definitely not every couple of hours. Not even every single day. There is no known rule or recipe on how often you should update your page but too often will only annoy your fans and too little will risk your fans forgetting all about your brand. Try to limit Facebook status update to 3-5 times a week unless you have something worthy to share with your fans.

While it is true that this is your page, banish the thought that you can promote it anytime you want to. If you do not wish to risk losing more fans, then lighten up on self-promotion. Nothing turns off fans faster than the obvious show of push selling or hard selling. The Facebook page is created to pull fans to get to know your business and not to do hardcore selling of the goods and services your business is carrying,

In pull selling, you are acquainting the people about the business. You are showing them the features and benefits of your brand without doing actual selling of these goods. By highlighting the benefits of your products, you are enticing these fans to give your business a try.

too-much-information

Information is key to business but posting too much information on your FB page will only harm you. Same with controversial topics. While it’s true that controversy sells, it’s not always a guarantee that it will work favourably for you.

Posting an update regarding controversial topics will put you in a position to comment or take your stand. And when this happens, there are people who are bound to disagree with you. So you have to be very careful with your comments and especially in dealing with people who do not agree with you. No matter how tactful your replies might be, you’re bound to lose a few fans simply by joining the bandwagon of controversy so might as well avoid this headache.

Ignorance is bliss. Apparently not. It was reported that in an investigation done by ExactTarget and CoTweet aptly called “The Social Breakup”, an outstanding 49% of the social media users are not aware of the fact that they will automatically receive updates of your business the moment they clicked on the Like button to your page. The moment when they do know about this fact majority of these users will unlike the page.

Also, there are people who might have liked your Facebook page by accident and are really not interested with the products you are offering so they would definitely unfollow your page.

irrelevant

Again, your Facebook page was created to give your followers updates on anything regarding your business. These fans are after relevant information regarding your products that they can put to good use themselves. So do not post any sports related topics on your page when you are in the business of selling clothes or generating leads.

While Facebook Page fans balk at the idea of hard selling, they are actually hoping for businesses to give them freebies and special offers and when you do not provide these types of incentives on your Facebook page, they will soon lose interest in your business and might decide to unlike your page.

One good way to increase user engagement on Facebook is by creating contests or doing electronic raffle draws. Users love these types of gimmicks especially when you give free samples or free trials of the goods and services you are selling. People like certain brands’ Facebook page to get access to discounts, freebies, and special offers.

This is the direct contrast of #1. When you do not post enough updates on your Facebook page, it gives the impression that either you do not have something new to offer, your business is dead, or you do not care enough about your fans to give them updates regarding your brand that they are following. Absence does not make the heart grow fonder. In this case, by not updating, your fans are in danger of forgetting your brand.

boring facebook

Still with “The Social Breakup”, 38% of Facebook fans have “unliked” a page because they found the updates boring and repetitive. You can avoid losing fans with these reasons by ensuring that the content you post is fresh, insightful and entertaining. You do not have to rehash old posts. Better create new ones that are socially and economically relevant to current times. Make it a habit not to post the same content, unless you have additional information or you want to correct some mistakes you might have made with your past posts.

No matter what you do, never lose putting personal touches to your posts. Your fans lose interest fast when they cannot connect on a personal level with the business. This is also what separates you from other similar businesses. Facebook fans want to see that you have put a little bit of time and effort in posting updates. These personal touches are distinctly yours and without these, you do not have anything that sets you apart from the rest.

Again, refrain from posting negative comments. Especially when it comes to talking about your competition even when some of your fans are asking for it and no matter how true these allegations might be. Nothing good is ever gained from trash talking your business rivals. You will only come out as desperate and unethical.

What you can do though is highlight your own product’s benefits without mentioning the competition at all. It’s better not to say anything at all when you do not have anything good to say.

ignoring

Part of taking care of your followers is to ensure that you give them feedback in a timely manner. Address whatever issues and concerns have been thrown at you. Be tactful. Do not be condescending. Your fans will feel their importance when you take the time to answer their comments and private messages. Everyone is entitled to their own opinions so do not retaliate by insulting your customers back.

There could be other reasons why Facebook page fans have decided to unfollow you. It could be one of the reasons stated above or it could be due to a lot of other reasons. There’s little you can do about that. What you can do though is to prevent or minimize future unfollowers of your Facebook page. The recipe seems to be confusing at first but with ample exposure over time, you will get the hang of it.

So to retain your loyal followers you need to create posts or status updates a few times a week that are relevant, interesting, positive and full of value for your Facebook Page fans. In this round of social media concern, quality still wins over quantity.

facebook-stalker

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